The original logo
Refining shapes and building the relationship of structure (in orange) from the original logo
The newly structured horizontal logo
Adapting the same structure to a logomark
The logomark
My Concept's Identity
'MY CONCEPT' is a stylish furniture brand provides premium quality furniture based in Hong Kong. We contributed to refreshing their image and market repositioning with a new logo, business card and signage. Typography here plays an important part in the customer's perception of overall quality.